Behind the Brand

It’s been a long time coming but it had to be done. When Aaron and I were married in 2012, I really felt that the TJZ Creations name had to change. I was no longer Tiffany Joy Ziegenfus but Tiffany Joy Jackson. Then in March of 2013, Aaron and I quickly became a wedding photography duo. But how could I change my name after over 5 years in business?

During our trip to California, I was given a little push by one of the photographers I look up to in our industry, Mary Marantz, with Justin & Mary. Despite how I loved to have my name confused with TMJ, the jaw problem, and TMZ, the celebrity gossip and news, she said a name change had to be done. Her saying that, was just the push I needed.

It took us a while to choose a name. We knew that Jackson, our last name, had to be a part of the new name but I didn’t want our name birthed out of a naming trend or based on another photographers name just because I liked it. So Aaron and I sat down and wrote down the things that we felt described our brand.

Classic, Romantic, Emotion.

Pennsylvania Wedding Photographer; Pittsburg WeddingX Pittsburg Wedding Photographer; Greensburg Wedding Photographer; Virginia Wedding Photographer; New York Wedding Photographer; West Virginia Wedding Photographer; Maryland Wedding Photographer; Pinterest; Inspiration

Pinterest Inspiration Board

None of this seamed to fit into a name though, so we thought about it a little more. From wedding planning to taking the wedding photos, I felt we were leaving a little bit of ourselves in each thing we do… We leave our signature.

So with more prayer and some googling. Then some legal stuff and more prayer. We decided that Jackson Signature Photography would be our new name. With every image we capture and life we touch we want to leave our unique signature. One that says marriage is more than feelings and warm fuzzies, it’s a choice to show love to one person for the rest of your life. One that says you are beautiful, loved by God, and cherished like no other.

Thank you all for your support through this change! We love you all!

Aaron & Tiffany

The Jacksons

 

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  • Kelli said:

    Love the new name and look! It fits you both very well :-)

  • Taylor said:

    Wonderful job! Everything looks great! :)

  • Rachael Tylka said:

    Love the new name and the site! It's perfect and suites you guys! ♡ P.S. I am so in love with our wedding photos I hung the collage and ordered some frames!!!! :)

  • Mary Beth said:

    Love the "signature" part of the name. Yes, you have a fantastic way of merging the style of your bride/senior with your own beautiful, personal touches!

  • From one small business owner to another, congratulations on a job well done, what a great rebrand! I can relate to the endless hours of pouring your hearts into what you love ;) As your client since 2010, I continue to be amazed at the caliber of talent and genuine heart you put into every photo shoot and I can't imagine working with anyone else for our marriage and family photos! As your friend, I am thrilled to see your remarkable gift growing into a beautiful dream come true as you touch and impact people's lives through your business Jackson Signature Photography! Love you guys and many blessings :)

  • Hunter Funk said:

    Tiffany,
    I love the new brand. Your site looks awesome. I have been following your Instagram posts and emails and it all came together so nicely. Great job to you both!

    Warmly,
    Hunter

    • Awww Why thank you!! Did you see that you made it into our Senior Gallery? https://jacksonsignaturephotography.com/the-gallery.html

  • Kellie Makar said:

    What a sweet story. I got teary eyed towards the end.

    You both were the highlight of our wedding experience.

    Congratulations and best of luck in your future endeavors!

    Love, The Makars